What You Need to Know
DICK’S Sporting Goods signed Caitlin Clark as the first athlete brand partner in the company’s history. The multi-year deal covers both DICK’S and Foot Locker, which DICK’S owns. It includes national and global campaigns, signature footwear and apparel lines, retail and digital experiences, fan activations and community programming. Clark grew up shopping at DICK’S before each season and called the partnership a full circle moment.
Executives tied the deal to basketball’s growing energy and Clark’s reach with young players. Ed Stack, the executive chairman, pointed to Clark’s interest in other sports like golf, football, soccer, baseball and softball. Emily Silver said sports can build confidence, create opportunity and change lives. Brett O’Brien of Foot Locker called his brand the home for basketball. DICK’S did not share the financial terms, the exact length of the deal or the product release dates.
