What You Need to Know
Target finished the redesign of its SoHo store in New York, nearly a year after the reimagined location first opened. The final piece is a new lower level built around the things you buy most often. Bullseye Loft sets up shoppable living spaces with Target’s Threshold home brand. Balance Mart covers wellness with more men’s grooming, Korean beauty and popular wellness brands. Explorers’ Lab turns toys into an interactive space inspired by New York culture. The Snack Bar brings city streetscapes inside with grab and go items from brands like Wilde and Cadootz. You’ll also find a Seasonal Shopping Bar with Favorite Day treats and a food and beverage section set up like a modern city market.
Target uses the SoHo store to test new retail ideas. Apparel and accessories sell best there, and the store refreshes its products every month to keep up with trends. Shoppers have noticed. Nearly two thirds of consumers who know about Target SoHo say it makes Target feel more stylish, according to Target’s own research. The company plans to add SoHo only products, collectibles and experiences in 2027. Target opened its first New York store in 1998 and now runs 109 stores across the state with more than 20,000 employees.
