What You Need to Know
HARIBO opened its first-ever US retail stores at Woodbury Common Premium Outlets in Central Valley, New York and Wrentham Village Premium Outlets in Massachusetts, bringing a retail concept already popular across Europe to American shoppers for the first time. Inside, you can build your own custom candy blend at a Pick-and-Mix wall, shop exclusive merchandise and enjoy immersive brand moments featuring the iconic Goldbear. The launch comes as HARIBO of America enters a new growth phase under new President and CEO Jon Hughes, who previously led HARIBO UK and Ireland.
Hughes says the new stores are part of a broader push to deepen how US consumers experience the brand, alongside new product innovation and expanded consumer engagement. HARIBO has operated for more than a century and is the creator of the original gummi bear, holding the top spot as the world’s leading gummi manufacturer. The US stores are a direct investment in building the brand beyond the candy aisle and into immersive retail destinations.
