Gloss Effects for Printed Displays
Add depth to prints for a high-end look
Spot gloss and varnish effects give printed graphics a level of depth and finish that standard printing doesn’t deliver on its own. At 40 VISUALS, we use our state-of-the-art printers to apply clear varnish in precise areas of a design, creating raised texture, gloss contrast or dimensional detail that draws the eye exactly where you want it. If your brand invests in the quality of its products, your signage should reflect that same standard.
Varnish and Spot Gloss Print Effects for Brands
Spot gloss printing lets you apply a high-gloss finish to specific areas of a design rather than the entire surface. The result is a sharp contrast between matte and gloss that adds depth and draws attention to exactly the right parts of your graphic. At 40 VISUALS, we use UV spot gloss on large-format printing projects for retail displays, point-of-sale signage, and branded environments where the finish is as important as the image itself. A product shot that pops off a matte background, a logo with a raised gloss layer, a texture that invites a second look — spot gloss varnish makes those details possible.
Spot UV gloss works by applying a clear UV-cured coating to targeted areas of a print. Unlike a full-surface laminate, spot varnish printing gives you control over where the gloss lands, so your design does more with the same amount of space. Gloss varnish printing works on a wide range of substrates, including acrylic, foam board and rigid materials commonly used in retail signage. Our swissQprint flatbed printers apply UV varnish printing with the registration accuracy that this kind of detail work demands, so the gloss lands exactly where the design calls for it.
Spot gloss is one of those finishing options that’s easy to overlook in the planning stage and hard to ignore once you see it in person. When a shopper walks past your display, that contrast between matte and gloss catches the eye before they’ve had a chance to read a single word. At 40 VISUALS, we work with your files and your brand guidelines to make sure every spot gloss varnish application serves the design and the space it lives in. If you want your next print to stand out on the floor, this is a finishing option worth building into your campaign from the start.
