What You Need to Know
This holiday season, you may encounter Bath & Body Works’ holiday campaign across film, digital, out of home, a 3D billboard and multisensory activations. The brand centers the season on scent, spotlighting Fresh Balsam, Snowflakes & Cashmere and Twisted Peppermint through interactive kiosks in 46 malls, pop-ups in train stations and scent migrations in select theaters in New York, Los Angeles and Chicago. You can smell Fresh Balsam filling Grand Central Station during peak travel and experience the brand’s new holiday ad alongside that fragrance in some movie screenings.
Stores aim to make holiday shopping easier and more intuitive with train-inspired fixtures, seasonal window displays, expanded assortments and try-and-smell stations. A new gifting destination wall gives you quick ideas, and the 2025 collection mixes classics like Vanilla Bean Noel and Twisted Peppermint with new scents such as Moonlit Goddess and Santa’s Milk & Cookies. More than 32,000 seasonal associates staff stores to offer personalized recommendations and hands-on demos so your visit moves quickly and feels helpful.
