What You Need to Know
Prada has opened Prada Galleria, a complex with eight floors inside Milan’s Galleria Vittorio Emanuele II. This 19th century arcade is where Fratelli Prada first opened its doors in 1913, so the location means a lot to the brand. The project mixes retail, hospitality, art and history in one place. A new underground passage now links two sides of the arcade’s central octagon, which makes it easy to move through the whole space. Miuccia Prada directed the project from start to finish.
Prada has always treated its past as something that keeps growing. The brand sees itself as an ongoing conversation with art, architecture, film, culture and sport instead of a fixed identity. Its collaborators across those fields have shaped the brand as much as they’ve reflected it. Prada Galleria turns that idea into a physical space you can walk through.
You’ll find the permanent Pradasphere exhibition on the piano nobile, where it traces the company’s story from its founding to today. The expanded Prada Donna and Uomo boutiques share the building with the Osservatorio Fondazione Prada and Marchesi 1824, the beloved pastry shop. New floors add shopping by invitation and private hospitality. Prada built the complex for visitors who want to take their time, and the brand says nothing else like it exists anywhere. Heading to Milan? Book a private boutique appointment on Prada’s website before you go.
