Trade show signage plays a crucial role in capturing attention and showcasing your brand’s message. The right display can make all the difference in a crowded exhibition hall. Bellroy, a company known for its quality bags and accessories, partnered with 40 VISUALS to create an effective trade show booth at the Outdoor Retailer trade show in Salt Lake City, Utah. This project highlights the importance of effective trade show signage and how our products can help brands like Bellroy stand out.
Getting to Know Bellroy
Bellroy, founded in 2010, offers a range of high-quality bags and accessories designed to make life easier. Their product line, which also includes wallets, backpacks and crossbody sling bags, are known for their modern design and sustainable materials. Bellroy’s commitment to sustainability and high-end materials has made the Austrailian company a favorite among consumers who value style and function.
Using SEG Fabric Lightboxes to Stand Out
For the Outdoor Retailer trade show, we produced a custom 82” x 92” freestanding SEG fabric lightbox for Bellroy. This display was specifically designed to fit their trade booth and featured a lifestyle image of a man wearing one of Bellroy’s crossbody sling bags. The display was fully perimeter-lit, ensuring that the vibrant colors and intricate details of the artwork stood out. The top-right corner of the lightbox prominently displayed Bellroy’s logo and signature orange color, making it instantly recognizable.
In addition to the fabric SEG lightbox, we also created two 16.5” x 10” Ultraboard prints for their display tables, three 18” circle floor graphics highlighting their environmental impact and Australian design, and six easel-back counter cards for their product displays. These additional signage products complemented the lightbox, creating a cohesive and engaging trade show booth.
Wow Your Audience with Effective Trade Show Signage
Trade show displays come in many forms, including SEG fabric graphics and portable displays. Portable signage products are especially valuable because they are easy to transport and set up, making them perfect for the fast-paced environment of trade shows. Effective trade show signage is essential for standing out in a crowded exhibition hall. It draws attention, conveys your brand’s message, and creates a memorable impression on attendees.
Benefits of SEG Displays for Expos
One of the significant benefits of SEG fabric displays is their versatility. The SEG graphics are interchangeable, allowing you to update your message or imagery as needed. The hardware of SEG fabric frames breaks down easily for transport, and the fabric can be folded, reducing shipping costs. Additionally, our SEG backlit fabric is printed on Premium Woven Backlit Fabric, which is recyclable. The silicone beading used in the display is made from recycled materials, and we use water-based inks for printing, making our SEG fabric lightboxes an eco-friendly choice.
Next Steps
Effective trade show signage is vital for making an impact at events. Bellroy’s custom SEG fabric lightbox and other signage products demonstrate how effective displays can enhance a brand’s presence. Our range of interchangeable signage solutions, including SEG fabric lightboxes, can help your brand stand out while also being sustainable and cost-effective. Whether you’re preparing for a trade show or looking to update your retail store signage, our products offer the perfect blend of functionality, sustainability, and visual appeal. To get started with your impactful display, contact us today!
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