Coca-Cola Launches Retail Immersive Brand Experience in London

Vice-president of licensing and retail, Michelle Moorehead, explains the new store opening plays into this aim, the focus being on encouraging everyone to choose a “more human way” of operating.

“By embracing unique perspectives, moments – and most importantly experiences – our retail locations, and in particular the new London store, allow us to bring unique Coca-Cola experiences to our consumers,” she states.

Coke’s ‘brand love’ experience at the new pop up shop is truly unique. The store is full of iconic imagery and graphics that create an immersive brand experience. The walls are adorned with giant murals of classic Coke ads, while vintage Coca-Cola bottles and branded merchandise are on display throughout the store.

“Innovation can take many forms and shapes, and this store is just one way we’re innovating to bring our brand to new consumers and engage our existing consumers to grow brand love,” she says.

Breakdown of Prints in the Space

The store includes a main floor ‘experience zone’, where visitors can enjoy coke-themed games and activities. There’s also a dedicated merchandise area selling coke branded items, as well as a café serving up classic coke floats and other sweet treats.

Wall Murals & SEG Backdrops

Areas of merchandise are differentiated with large wall murals. One fashion merchandise area has customized graphics tying the store to its location by mixing in London imagery.

A backlit SEG illuminates the night sky drawing attention to Coca-Cola Creation Intergalactic beverage line with clothing that partners with street fashion brands.

Fitting room doors are turned in to vintage Coke coolers. The walls inside are covered in black and white retro coke graphics that give the feeling of being immersed in a cooler.

Counter Cards & Acrylic Substrate Signage

Rigid easel back counter cards stand on shelving displaying lifestyle imagery around coke branded apparel.

Wall mounted lit acrylic signs provide information on Coke’s line of recycled fabric apparel that is made from recycled plastics. These signs engage visitors to learn more about the brand and their sustainability efforts. The signs are made from acrylic substrate, which is durable and easy to clean, making them ideal for use in a busy store environment. The green tinted acrylic echos the traditional glass Coke bottle.

With its engaging visuals and iconic imagery, Coke’s new pop up store in London is an immersive brand experience that truly celebrates the company’s rich brand history.

If you’re looking to create a similar branded experience for your customers, be sure to check out our selection of wall murals and backdrops. Our team can help you create an immersive environment that engages all the senses. Contact us today to get started!