5 Ways To Make Your in Store Display Signs Convert More Sales

As shoppers move through your retail space there may be a lot competing for their attention. If they are shopping with friends or family, looking at their phone, or have their mind on other things, you’ve got to grab their attention. Choose bold colors, big fonts, and simple messages for your display signs. Catching the customers’ eye will pull them out of what they’re focusing on and get them to engage with your product.

When creating headlines for print signs, it’s important to use the voice of the brand. That means using the same tone, style, and words that are used in other marketing materials.

If all of your marketing materials sound different, it will be difficult to create a consistent brand identity. And without a consistent brand identity, people won’t know what to expect from your company.

Your headline is one of the most important parts of your print sign, so make sure it matches the tone and style of your other marketing materials. For example, rhyming is a great way to add humor and interest to your signage promotional copy if that matches your brands identity.

The more products shoppers can efficiently find, the more they might buy. We’re all tight on time, and sometimes we only have 15 minutes to pop into a store while we’re on another errand. Customers are not going to be as familiar with the layout of your shop as you are. Help them out by putting up signs to let them know how to find the products they’re looking for, and maybe some products they weren’t.

While you may have a friendly and knowledgeable team, customers may not always feel comfortable asking questions about products. Or maybe your staff is already helping another customer. If a shopper has unanswered questions they may not buy a product. That’s where a great sign can help out. Signs that anticipate a customer’s question and then answer it will do a ton to help you convert shoppers to buyers. The grocery store is a great example of this. Think of all the little signs that tell you the salmon is sustainable harvested, the wine pairs well with fish, or that a new product has the same great taste as the old product. Our questions are quickly answered, driving us to make the purchase.

There are many different commercial retail sign options out there that have illumination. SEG, or Silicone Edge Graphics, Light Boxes are one of the easiest displays to implement and change.  Pre-installed LED lights within the frame illuminate the fabric face image from behind. Check out the whole process here. These signs are compact, easy to update, and are great attention-grabbers.