What You Need to Know
Moncler opened its largest global flagship on Fifth Avenue, a 23,680-square-foot two-level space designed in collaboration with French studio Gilles & Boissier. Ceilings rise more than eight meters from entry, monumental columns run throughout and the exterior glass facade is clad in Saint Williams granite with integrated LED strips. Inside, a signature checkerboard floor alternates between polished and raw stone textures, while textured glass displays shaped like frozen waterfalls anchor the walls. A sculptural stonework centerpiece by artist Ugo Rondinone connects the two floors, with additional works by Jean-Guillaume Mathiaut, Paul Bik and Arno Declercq displayed throughout. A freestanding “curiosity cabin” is built to house rotating seasonal installations.
The ground floor carries the Moncler Collection main line alongside Moncler Genius co-creations and the brand’s newest footwear. The second floor is dedicated to Moncler Grenoble, covering high-performance skiwear, goggles, après-ski and hiking layers alongside partner products including Stöckli skis, POC helmets and WHITESPACE x Moncler Grenoble snowboards developed with Shaun White. The store also debuts the Moncler to Measure made-to-order atelier, a New York-exclusive LoveFrom, Moncler capsule and a new AI-powered digital styling platform called 5th Ave on the Go.
