What You Need to Know
PepsiCo has unveiled a bold new corporate brand identity, marking its first major redesign in nearly 25 years. The refresh reflects the company’s transformation into a modern, global powerhouse encompassing more than 500 food and beverage brands and 300,000 employees worldwide. The new look embodies PepsiCo’s energy, optimism, and ambition for the future, aligning with its focus on innovation, sustainability, and consumer connection through its pep+ (PepsiCo Positive) strategy.
At the center of the redesign is a new logo featuring a stylized “P”—a nod to PepsiCo’s heritage—surrounded by shapes symbolizing sustainability, consumer centricity, and great taste. The palette draws inspiration from natural tones like soil and refreshment hues, while a new lowercase typeface conveys approachability and warmth. A smile motif anchors the design and slogan — “Food. Drinks. Smiles.” — expressing PepsiCo’s mission to bring joy through every sip and bite. CEO Ramon Laguarta described the rebrand as a reflection of PepsiCo’s expansive reach and positive global impact, while Chief Marketing Officer Jane Wakely emphasized its focus on consumers as the heart of the company’s growth. The new identity will roll out gradually across digital platforms, packaging, offices, and signage worldwide.
