SEG Fabric Signs Make Fitness Look Easy at Under Armour Stores

Silicone Edge Graphics Used for Fitness Motivation

Under Armour is an activewear brand know for apparel and accessories designed for fitness.  When you walk into an Under Armour store you can’t help but be inspired by the gigantic imagery featuring some of the world’s top athletes.  The concept of motivational graphics is not unique to clothing apparel stores; however, the combination of form and size are.

What Is SEG Signage?

Under Armour is using SEG signage throughout their stores.  SEG is short for Silicone Edge Graphics.   This trending new form of signage is printed on a durable fabric material and then sewn around the edge with a thin silicone strip that fits into the framing system.  The large SEG graphics used by Under Armour can be folded up to fit in a small box for transportation, but once stretched into a frame, they give a smooth and taut appearance.

This is what makes SEG signage different for retailers like Under Armour.  In the past, shipping and installing large sizes of imagery in a retail store was a monumental and expensive task.  Now with SEG, store employees can easily take on the responsibility of changing out this size of signage before each season.

SEG Signage is Easy For Retailers

Many retailers are starting to incorporate SEG Fabric Signs in their visual merchandising strategy but we haven’t seen any use is it quite as effectivley as Under Armour.  

Every Under Armour store uses a combination of printed backlit SEG with frameless light boxes as well as standard non-lit fabric.  The sizes and applications used throughout the store dramatically showcase the diversity in merchandise. 

Each section of the store has a different visual theme based around the products in that department.  The enormous presences of imagery printed on SEG fabric with world class athletes such as Misty Copeland, Dwayne ‘The Rock’ Johnson, Jordan Spieth and Steph Curry provide a big impact.   You can’t help but be inspired. 

40 VISUALS did not produce the SEG fabric signage that is being used by Under Armour stores but are printing leaders in the category. If you are interested in learning more about SEG please give us a call at 800-962-3119 to discuss your next signage project.