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In the heart of New York City’s Times Square, Pelé Soccer transports soccer fans and players into the world of soccer with its artificial grass floor, sports-inspired clothing racks and soccer signage throughout the store. In this blog, we look at the new SEG fabric lightboxes installed in the entryway, transforming the space into a vibrant homage to the game and soccer icon.

About Pelé Soccer

Pelé Soccer is not just a store, it’s a destination for fans and players who share a deep love for soccer. Located at 1560 Broadway in New York this retail store offers everything from official jerseys to soccer gear. Named after the legendary footballer Pelé, the store embodies the spirit of soccer, celebrating its history and the joy it brings to people worldwide.

About the Project

The Pelé Soccer entryway now boasts two beautiful SEG fabric lightboxes, each measuring 10′ wide by 8′ tall. These wall-mounted displays line both sides of the hallway, welcoming visitors with lifestyle imagery of soccer with the Adidas and the New York City FC logos, alongside the tagline “Our jersey. Our heart.” JD Graphics Inc. took the lead in installing these large format displays, ensuring every detail was perfect to create an immersive experience for every customer.

Benefits of SEG Fabric Signage

SEG fabric is a game-changer for retail store signage with its many benefits. Firstly, the tension fabric display frame ensures the graphics are always smooth and eye-catching. The fabric SEG lightbox, being backlit, offers uniform illumination that makes the artwork pop, getting noticed from a distance. Additionally, SEG backlit fabric is durable and easy to maintain, making it an ideal choice for high-traffic areas like retail stores. The simplicity and ease of updating graphics also means the display can be updated with marketing campaigns, keeping the store’s messaging fresh and engaging.

The SEG fabric lightboxes at Pelé Soccer’s Times Square location are more than just retail store signage; they are proof of the power of SEG displays in creating memorable customer experiences. Using SEG fabric frames and SEG fabric graphics, Pelé Soccer has set a new standard for how retail spaces can celebrate their products and shared passions. Whether you’re a die-hard soccer fan or just passing by, the lightboxes at Pelé Soccer prove that in the world of retail signage, SEG fabric is in a league of its own. To step up your signage at your retail store, contact us to connect with a signage enthusiast today.

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