SEG Fabric Displays for Tuft & Needle: From Mockup to Completion

Tuft & Needle partnered with 40 VISUALS to provide six of their stores a comforting visual experience by producing large SEG Fabric displays. Tuft & Needle is an American direct-to-consumer mattress and bedding brand that currently has 9 locations across the United States.

Tuft & Needle presented us with their scope of work along with mockups and renderings to show what they were interested in, and we worked with them on bringing their vision to life. SEG Backlit fabric was the perfect product as the soft look and bright cleanly lit feel of the fabric matches their modern cozy brand aesthetic. 40 VISUALS provided services from product selection, graphic pre-press, printing, and finishing to installation. Showcased below are mockups, coupled with the final installation photos.