Research shows that the shopping environment shapes what people buy. A study cited by Forbes noted that 82% of purchase decisions are made in-store and 62% are impulse buys, meaning how products are presented and promoted plays a big role. Design elements like layout, lighting and color schemes can affect how shoppers feel, move through a space and whether they make a purchase. Retailers need eye‑catching visuals to cut through the clutter. Edikted partnered with 40 VISUALS to install large silicone edge graphics SEG at their Mall of America location. See how SEG fabric graphics and frames shape the shopping experience at this popular retail destination.
Retail store displays using SEG fabric make Edikted’s Mall of America store stand out.
Meet Edikted and the Mall of America Project
Edikted is a Gen-Z-focused fashion brand founded by a team with a history in clothing. Its online roots and Los Angeles headquarters give it a West Coast edge. The brand offers trend‑driven clothing and accessories inspired by streetwear, pop culture and runway looks. Their mission is to inspire uniqueness and confidence for all shoppers, regardless of shape or size, and they control production volumes to reduce waste. For the Mall of America store in Bloomington, MN, Edikted wanted oversized 80×40-inch SEG fabric prints featuring lifestyle imagery. The sleek frames anchor the store’s retail design, while the backlit SEG fabric prints illuminate their products and reinforce the brand.
Why SEG Fabric Prints Work for Retail Stores
SEG stands for silicone edge graphics. A thin silicone beading sewn around the edge of a dye‑sublimated fabric print tucks into a groove in the frame or fabric SEG lightbox, stretching the print tight and creating a smooth, edgeless look. These tension fabric display frames are lightweight and easy to assemble. SEG graphics can be swapped in seconds without tools, making them perfect for interchangeable signage during seasonal campaigns. They ship easily because the fabric rolls up and the frame breaks down, saving on shipping costs. Backlit SEG fabric graphics installed in a lightbox turn the fabric into an illuminated display. At Edikted, the 80×40-inch SEG backlit fabric prints fill the frames with vivid lifestyle scenes that help create an immersive experience.
Visual Merchandising and Shopping Behavior
Visual merchandising is more than decoration; it acts as a silent salesperson. Research on visual merchandising notes that store displays, layout, graphics and atmospheric cues like lighting and color influence customers’ perceptions and buying decisions. Well‑designed focal points can turn outside store traffic into a shopper and then a buyer. For Edikted, the large SEG fabric graphics provide a focal point that anchors the space. Backlit visuals guide the eye toward featured products and help shoppers imagine wearing the outfits. Combined with thoughtful retail store signage and retail store design elements, the SEG fabric frames make the store feel more inviting and engaging. This reinforces the importance of visual merchandising in a retail store design.
Retail displays capture the brand’s story and mission to inspire uniqueness and diversity for all trend-obsessed individuals.
Large SEG fabric graphics and lightboxes transformed Edikted’s Mall of America store into a space that encourages browsing and buying. The project shows how SEG fabric, retail signage and visual merchandising work together to influence shopping behaviour. If you want your retail space to stand out with SEG fabric lightboxes, interchangeable signage or any other display, reach out to us at 40 VISUALS to start your project.
