SUITSUPPLY Refreshes Hudson Yards Store With SEG and Metal Prints

The SUITSUPPLY store at Hudson Yards in New York City has created a new customer experience with its large backlit SEG signage and gloss metal prints. The clean look of the fabric and metal prints add a touch of luxury and elegance to the upscale shopping experience and perfectly compliments the fine fabrics and textures featured in their products.

This is just one example of how retailers are incorporating the latest marketing and design trends into their stores to create an immersive shopping experience for customers. Whether you’re looking for help designing your retail space, consider adding some large backlit signage or even getting more creative with your product displays. 40 VISUALS can partner with you to make sure every inch of your store makes a big impact on shoppers like it did at SUITSUPPLY.

Four Ways SUITSUPPLY is Using SEG Fabric to Add Style to Their Store

With SEG fabric being easily interchangeable, SUITSUPPLY can quickly update the look of their store in only a few minutes. Here’s how they’re using big and bright backlit SEG fabric prints and how you can use it too.

1. Branding

SUITSUPPLY’s latest branding campaign features bright and vibrant images, showcasing their products from unique “below-ground” angles. The large, backlit SEG prints greeting shoppers in the lounge area, behind the checkout area and at the dressing rooms make customers feel immersed in the company’s branding.

2. Using Freestanding SEGs to Separate Store Areas

The large, approximately nine-foot freestanding backlit SEG fabric print paired with upscale furniture completes a cozy lounge area for customers to try on shoes, wait for alterations or just hang out while they shop. The SEG fabric print also acts as a wall to separate the lounge area from the rest of the store.

3. Big and Bright with Ambient Light

In addition to illuminating the artwork to make it stand out, backlit SEG signage is also a great source of ambient light, which helps create a sense of warmth and depth in the space. Because the LED lights of the frame are located behind the SEG fabric, the ambient light that fills the room is soft and well-diffused.

4. Sound Deadening

In addition to branding their shopping area and partitioning different sections of the store, the SEG fabric prints also help absorb sound, creating a quieter and more relaxed experience for shoppers. For even more sound dampening, special foam can be placed inside the frame, just behind the printed fabric.