Skip to main content

40 VISUALS is proud to be featured in Wide-format Impressions magazine as a leader in the growing trend of silicone edge graphics (SEG) fabric. As brands are seeking bigger, more impactful signage, SEG fabric graphics are becoming more popular because of their interchangeable graphics, lower shipping costs and versatile display options. 40 VISUALS is pushing the boundaries of wide-format print technology, helping businesses get noticed with large SEG fabric displays. Let’s unpack what makes SEG a top choice for today’s dynamic visual needs.

How Does SEG Fabric Work?

SEG fabric stands out for its sleek, modern appearance, achieved by a thin silicone edge sewn around the fabric. This edge fits snugly into SEG fabric frames, pulling the material tight for a crisp, clean display. It’s a solution that blends durability with visuals, ensuring prints remain vibrant and impactful over time.

Why is SEG Fabric so Popular?

SEG fabric printing has boomed in popularity because they have a variety of benefits compared to more traditional forms of signage. With graphics that are easy to change with no special tools or skill set required, SEG is great for updating graphics for ongoing promotions. SEG can also be displayed in a variety of ways, from wall-mounted, freestanding and ceiling-suspended applications and with non-lit and backlit (in an SEG fabric lightbox) lighting options. This makes the fabric displays highly versatile, with many shapes and sizes available so brands can find the perfect visuals for their brand. SEG is also much cheaper to ship than rigid graphics of the same size, saving thousands of dollars in shipping for signage rollouts, especially with backlit signage like fabric SEG lightboxes. In addition to all this, dye-sublimated fabric prints are also machine washable, so the fabric can be easily washed if it ever gets dirty.

SEG Fabric’s Broad Appeal

Beyond retail, silicone edge fabric graphics find its place in a wide range of environments. From trade show booths to auto dealerships and even into home decor, SEG’s versatility is unmatched. BIG Wall Décor, bringing oversized art directly to consumers, showcases SEG’s potential to revolutionize not just commercial, but also residential spaces.

As the large-format print industry evolves, we continue to lead the charge in signage solutions. To see how SEG fabric can be used for your retail store, trade show booth, airport, fine art and more, connect with one of our signage enthusiasts today to get started!

Architectural rendering of the redeveloped Water Tower Place interior on Chicago's Magnificent Mile with soaring ceilings and shoppers walking through

Chicago’s Water Tower Place Is Getting a $170 Million Redevelopment on Its 50th Anniversary

| What We're Reading | No Comments
Water Tower Place, the eight-story shopping center on Chicago's Magnificent Mile, announced a redevelopment plan expected to exceed $170 million as it marks its 50th anniversary. The project will update…
Dormify dorm room setup with a gray upholstered bed white bedding a study desk and small space furnishings

Williams-Sonoma Launches Dormify, A New Brand for Dorm Rooms and Small Spaces

| What We're Reading | No Comments
Williams-Sonoma launched Dormify on April 27, making it the company's tenth brand. The brand targets students and young consumers living in dorms and small spaces, offering stylish and functional home…
Exterior of New Era flagship store at the corner of Houston Street and Crosby Street in SoHo New York City

New Era Brings Its Cap Culture to SoHo With a New Immersive Flagship Store

| What We're Reading | No Comments
New Era opened its North American flagship store in New York City on April 27 at the corner of Houston Street and Lafayette Street in SoHo. The store carries licensed…
Giant oversized Ulta Beauty sunglasses prop on display inside the Ulta Beauty World event at the Orange County Convention Center in Orlando

Inside Ulta Beauty World, the Sold-Out Beauty Event That Has Brands and Shoppers Obsessed

| What We're Reading | No Comments
Ulta Beauty World returned for its second year, this time at the Orange County Convention Center in Orlando, Florida. The event gave each of its 3,000 attendees a $2,000 swag…

Follow us on Instagram

Stay up to date with most recent projects
View Instagram