Skip to main content

40 VISUALS is proud to be featured in Wide-format Impressions magazine as a leader in the growing trend of silicone edge graphics (SEG) fabric. As brands are seeking bigger, more impactful signage, SEG fabric graphics are becoming more popular because of their interchangeable graphics, lower shipping costs and versatile display options. 40 VISUALS is pushing the boundaries of wide-format print technology, helping businesses get noticed with large SEG fabric displays. Let’s unpack what makes SEG a top choice for today’s dynamic visual needs.

How Does SEG Fabric Work?

SEG fabric stands out for its sleek, modern appearance, achieved by a thin silicone edge sewn around the fabric. This edge fits snugly into SEG fabric frames, pulling the material tight for a crisp, clean display. It’s a solution that blends durability with visuals, ensuring prints remain vibrant and impactful over time.

Why is SEG Fabric so Popular?

SEG fabric printing has boomed in popularity because they have a variety of benefits compared to more traditional forms of signage. With graphics that are easy to change with no special tools or skill set required, SEG is great for updating graphics for ongoing promotions. SEG can also be displayed in a variety of ways, from wall-mounted, freestanding and ceiling-suspended applications and with non-lit and backlit (in an SEG fabric lightbox) lighting options. This makes the fabric displays highly versatile, with many shapes and sizes available so brands can find the perfect visuals for their brand. SEG is also much cheaper to ship than rigid graphics of the same size, saving thousands of dollars in shipping for signage rollouts, especially with backlit signage like fabric SEG lightboxes. In addition to all this, dye-sublimated fabric prints are also machine washable, so the fabric can be easily washed if it ever gets dirty.

SEG Fabric’s Broad Appeal

Beyond retail, silicone edge fabric graphics find its place in a wide range of environments. From trade show booths to auto dealerships and even into home decor, SEG’s versatility is unmatched. BIG Wall Décor, bringing oversized art directly to consumers, showcases SEG’s potential to revolutionize not just commercial, but also residential spaces.

As the large-format print industry evolves, we continue to lead the charge in signage solutions. To see how SEG fabric can be used for your retail store, trade show booth, airport, fine art and more, connect with one of our signage enthusiasts today to get started!

Alex Chinneck sculpture of a red vintage car with a looped distorted body displayed in the window of the Dior Beverly Hills flagship store

Dior Tapped British Artist Alex Chinneck to Transform Its New York and Beverly Hills Stores

| What We're Reading | No Comments
Dior brought in British sculptor Alex Chinneck to create a series of installations for its flagship stores in New York City and Beverly Hills. Known for large-scale sculptures that bend…
Life-size marble Fiat 500 sculpture by Nazareno Biondo displayed at night outside Hï Ibiza surrounded by stained glass tepee structures under a full moon

Ibiza’s Biggest Clubs Double as Art Galleries This Summer, With 70 International Artists

| What We're Reading | No Comments
London art platform W1 Curates partnered with The Night League, the company behind Hï Ibiza, Ushuaïa Ibiza and UNVRS, to install a season-long art exhibition across all three venues running…
Giant motorized record player billboard for the Michael Jackson biopic mounted on a brick wall in New York City with a gold spinning record and Michael script lettering

This Giant Record Player in NYC for Michael Movie Spins, Plays Music and Glows at Night

| What We're Reading | No Comments
A giant record player sculpture is turning heads near the Javits Center in New York City as part of the out-of-home campaign for the Michael Jackson biopic. The oversized installation…
Classic Pizza Hut Tiffany style stained glass lamps hanging inside a retro dining room location

Pizza Hut Is Leaning Into Nostalgia With Retro Dining Rooms at 155 Locations

| What We're Reading | No Comments
Pizza Hut is bringing back the dining room experience that made it a family staple, and it is happening at 155 locations across the US. These "Classic" locations feature the…

Follow us on Instagram

Stay up to date with most recent projects
View Instagram