Whether you’re a bakery or a non-profit, you likely use some form of signage to advertise your goods and services. SEG banners are a great way to stand out from the competition and we literally mean, stand out. These banners have a unique design that brings your products to life right in front of your prospective customers.
The principles of these designs are simple but effective. Here are the five most important things to keep in mind when designing your SEG banners.
1. Simple and Clean Sells
You don’t need to overload your SEG banners to make an impact. Simplicity can change the way people view your business and a clean but sleek design can add that modern edge you’re looking for.
That’s one of the best things about SEG fabric printing is that it’s able to draw attention without requiring a ton of creativity. You don’t need this extensive message, crazy offer, or giant billboard. A simple 48” by 48” banner can do all the work for you. The key is to not overcomplicate it, you don’t need to.
Think about it this way. The retail banners you place outside and in your windows might be your first chance to connect with someone. When this individual knows nothing about you, what do you want to tell them? What’s the most important thing you want to say to someone to entice them to open the door and come in?
People will immediately judge you based on what they see when they walk by. What do you want them to think?
Having a sleek and modern design with an edge, might not make sense for your business. Perhaps you’re selling to an older demographic. In that case, you might want to appeal to their pain points and problems.
Showing (not telling) them that age is nothing more than a number and the right attitude makes all the difference could be just what they needed to see that day. Even if you don’t reel them into the store right then and there, you’re creating a lasting impression that may bring them back when the time is right.
All of this can be done with a simple SEG banner. They’re designed specifically to draw attention and look professional no matter what you’re displaying.
SEG stands for silicone edge graphics and they’re not too different from your typical printed fabric sign. They have one significant advantage though and that’s in the framing. The thin silicone edge fits into an edgeless frame which creates a professional and unique appearance.
2. Design with Distance in Mind
While your design is important, you need to make sure that your SEG banners are easy to read and pleasing to the eye. Think about where people are going to view the sign from. Are most of them across the street? Or, are they right on top of your storefront? The way you would design SEG banners for these two situations is completely different.
Having this gigantic seven foot banner set up on a six foot sidewalk doesn’t make a lot of sense because people won’t be able to get the whole picture. From across or even down the street, that banner might really make a statement. Up close, not so much.
The legibility of the text is also important. If someone has a hard time reading your sign or it doesn’t pop out to them as they’re walking or driving by, you’re not making the most of every opportunity.
Using the chart above, you can get an idea of how large your text should be to properly display to readers as they walk or drive by. While they each have a max reading distance, you don’t want to push it that far because it could make it difficult for a potential customer to read. If it’s too hard for them to see it, they’ll keep moving.
The glory of SEG banners is that they’re designed to pop. There are no installations too difficult and with the variety of options available, there’s always something that can be done to get your message across to your ideal audience. Whether you decide to illuminate the background, use bright colors, or blow up the design for the world to see. The options are seemingly endless and SEG graphic printing is done with the end goal in mind.
3. Always Have an Objective
One reason why an SEG banner may underperform is because it doesn’t have an objective or purpose. No matter what, every piece of advertising material you use should have a goal in mind. What are you trying to do with this sign, what feelings do you want it to induce, and what do you want the person to do once they see it?
Some examples of objectives are:
- Purchase something
- Become aware of something
- Provoke an emotional response (sharing, posting to social media, etc)
There are many more objectives but this should act as a springboard for you to figure out what your ideal goal is.
In addition to the message of your SEG banners, you’ll also want to think about the design of the display as a whole. Where you put the banner and how you display it will also have an impact on your business.
4. Use Contrasting Colors Against Each Other
It’s obvious that the colors on your SEG banners need to contrast so people can see the message and get the picture. Something you might not have thought about would be your backdrop to where you’re displaying the banner. Does the banner blend in with your building, walls, or whatever else is behind it?
You want to position your SEG banners in a place that will make them stand out in the best way possible. The beautiful design, bright colors, and important message will do no good falling into the shadows.
SEG graphic printing is designed to be eye-catching but it’s important that you place it against a high contrast background for astonishing engagement with everyone who sees it.
This is one area where light boxes come into play. Using an ultra thin LED backlight frame, we’re able to not only enhance the intensity of your banner but improve the overall high definition quality of it.
Remember that sleek modern appearance we were talking about? Light boxes are the best way to capture the attention of everyone who passes by whether it’s the early morning or the dead of night.
Best of all, SEG lightboxes use similar modular aluminum frames as non lit options, but with integrated LED lights. Then we pair it with SEG fabric printed to maximize color saturation and make your message shine when illuminated.
5. Create a Message That Sticks (No Words Required)
One of our favorite things about SEG banners is that they can say a lot without saying anything at all. They can invoke feelings, emotions, thoughts, and actions. They can do all of this with a few words.
Think about your message and what type of feeling you want to create. Do you want to make someone realize how hungry they are? Display your best dish on the side of your building with an arrow that wraps around the corner and right into your front door. Now, not only are you creating a feeling but you’re also leading the customer directly to the thing that they want.
Best of all, it’s all done without the need for a complicated message, analytics, giant billboards, road signs, or any of that. SEG banners fill that void in the market that business owners have been looking to fill.
Advantages of Using SEG Banners
Let’s talk about some of the advantages of SEG Fabric and Frames compared to others.
High-Definition Printing – The first and most obvious is the sheer appearance of the graphics. This is due to dye-sublimation fabric printing. It’s the process of using heat to embed dye onto the material. Doing so helps the graphics to appear soft and almost lifelike with the most vibrant colors. This process also creates a permanence with it’s images because you can wash the banners in a standard washing machine and they don’t tear.
Lightweight – You can purchase SEG banners, have them shipped in an efficient compact package, and install them in a matter of minutes without having any experience. The aluminum frames that hold the banners are lightweight and simple to assemble. This makes the process easier on you as the business owner plus, it helps save you money versus having a team install it for you. That’s not to say you couldn’t do that if you wanted to though, especially with larger sizes or hard to reach areas.
Highly Customizable – The problem with many “blanket” advertising platforms like billboards and car signs is that you’re limited by the limitations of the company providing the service. You can only go as far as they’ll go with you in terms of customization. SEG fabric printing opens the door to many unique opportunities and limitless design options. You can mount your banner where you want, how you want, and at virtually any size. The popular frameless look can be great displayed freestanding, wall mounted, or even ceiling suspended in your space.
Modern Appearance – You want a modern appearance that plays into the “sleek design” factor we’ve been talking about. There are certain things that grab and keep attention and silicone edge fabric printing does a great job of this. The fabric gets stretched into the edge of the frame so it looks completely smooth without any ripples. Doing so gives it the high polished professional appearance of a freshly pressed dress shirt, versus the worn out t-shirt look of other banner options. Dress your brands messaging design for success with SEG.
If it’s time for you to make your mark and leave a lasting impression, contact us at 800-962-3119 or click the link below to connect with someone who can help you right away.
