What You Need to Know
Babylist announced it will open its second Showroom, a 20,000 square foot experiential destination at 477 Broadway in Soho, New York City. The space is expected to open in late summer 2026 and will offer growing families an immersive experience to explore and discover baby gear in person, build registries with guidance from Babylist’s registry consultants and attend events and educational classes. Founder and CEO Natalie Gordon said the Beverly Hills showroom proved the demand is real and New York is where Babylist takes it to the next level.
The New York Showroom will feature product curation and expert consultations tailored to city parenting including small apartments, limited storage and navigating life with a baby in taxis and rideshares. Nursery vignettes throughout the space will help parents envision preparing for a newborn across different living situations from dedicated nurseries to shared rooms. The space will feature a dedicated education area for classes and workshops and expanded content creation capabilities including a podcast studio. Brands will have opportunities to connect with customers through product placements, dedicated brand showcases, bespoke pop-up spaces and events including Babylist’s registry weekends. The New York Showroom builds on what Babylist learned from nearly three years of operating its Beverly Hills flagship, an 18,000 square foot space that has become a destination for families, creators and brand partners since opening in August 2023. The company recently surpassed $750 million in annual revenue marking 45% year-over-year growth and its eighth consecutive year of profitability.
