What You Need to Know
Bath & Body Works announced a strategic partnership with Ulta Beauty, bringing a curated selection of its body care and home fragrance products to more than 600 Ulta Beauty stores nationwide and Ulta.com starting July 12, 2026. The assortment includes iconic signature scents in fine fragrance mist, body cream and hand soap, along with 3-wick candles and Wallflowers from the White Barn collection. The launch also brings back Juniper Breeze, one of the brand’s most beloved classic fragrances, available exclusively at Ulta Beauty in fine fragrance mist and ultimate hydration body cream.
The partnership is part of Bath & Body Works’ broader push to expand beyond its own stores and into places where beauty shoppers already discover new products. With more than 1,500 locations across the US, Ulta Beauty gives Bath & Body Works access to a new base of engaged beauty consumers who actively browse across categories. A mini fine fragrance mist set featuring five bestselling scents will also be available exclusively at Ulta Beauty for discovery and trial.
