What You Need to Know
Beyond Yoga opened a pop up shop in Manhattan’s Flatiron District at 108 Fifth Avenue. The 2,300 square foot space stays open through early January 2027 and marks the brand’s biggest retail and community push in New York so far. You can shop the brand’s latest women’s and men’s collections, including its glowzone performance line, plus exclusive merchandise made just for the New York store. Weekend movement classes run through October 11 with instructors from studios like SotoMethod, Pvolve and DanceBody, and shoppers who buy glowzone leggings get a free three month SotoMethod membership.
The expansion also includes the East Coast debut of Seek Beyond: Open Air on October 17. Guests will walk or run along the West Side Highway before heading to Edge NYC, the city’s highest observation deck, for a concert headlined by Natasha Bedingfield. CEO Nancy Green said the pop up lets the brand’s engaged New York customer base experience it in person. Beyond Yoga has posted double digit growth in the first half of 2026 and recently opened stores in Manhattan Beach and Scottsdale, with more planned in Denver and San Clemente.
