What You Need to Know
Spirit Halloween’s parent company is expanding into the holiday season with Spirit Christmas, opening 30 pop-up stores across 13 states this fall. After testing the concept in the Northeast last year, locations will now appear in Connecticut, Delaware, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, and Pennsylvania, with openings scheduled for October and November.
Much like its Halloween counterpart, Spirit Christmas will sell seasonal décor, inflatables, lights, wreaths, apparel, gifts, and stocking stuffers. Stores will also feature experiences like a Peppermint Village walk-through and a Santa Writing Station where visitors can craft letters to Santa. Each location will host a special day with Santa appearances, and reservations are already available at select stores.





