What You Need to Know
H&M opened its first Beverly Hills location at 370 North Beverly Drive. The store spans over 5,000 square feet and focuses on elevated womenswear, special collections, accessories, and the H&M Studio Holiday collection inspired by 1980s style. H&M celebrated the opening with Amelia Gray, Delilah Belle, Julez Smith, and Tina Knowles, and plans local events hosted by tastemakers including Maeve Reily, Sami Miro, and Tue Nguyen. The space sits in a historic Art Deco building and preserves an open wood ceiling while featuring stucco textured walls, tile floors, wood shelving, and travertine accents.
You can shop H&M Pre Loved at this location, the brand’s curated secondhand offering and its second permanent in store shop in North America. H&M partnered with Wasteland for the pre loved selection and will run pop up shops at four LA flea markets over four weeks. The store uses RFID for inventory, offers in store pickup for online orders, and supports mobile checkout so staff can assist anywhere on the floor. This Beverly Hills concept joins H&M locations in Chelsea, Södermalm, Le Marais, and Seongsu and signals continued investment in Los Angeles.
