What You Need to Know
Hollister and Target announced a multi-season collaboration called The Hollister Collection at Target, marking Hollister’s first move into home and decor. The first drop launched on June 28 on hollisterco.com, Target.com and in most Target stores, with nearly 60 items across apparel and bedding. The bedding line includes comforters and sheets in twin/twin XL and full/queen sizes priced from $34.95 to $64.95, while accessories include wearable throw blankets, decorative and study buddy pillows and weighted plushies ranging from $19.95 to $39.95. Apparel includes fleece tops and bottoms, men’s sleep pants and women’s sleep shorts priced from $24.95 to $49.95 in sizes XS to XL.
The collection pulls from Hollister’s signature design language, including ditsy florals, stripes, logo graphics and the brand’s seagull motif, with a shared color palette across categories so you can coordinate what you wear and how you decorate. Additional drops are planned ahead of the holiday season and in spring 2027. The partnership positions Hollister to reach customers during back-to-school and dorm shopping season, extending the brand beyond apparel for the first time.
