What You Need to Know
Cider opened its second permanent US retail location at Westfield Valley Fair in San Jose, California, following the success of its first store at LA’s Original Farmers Market, which drew more than 13,000 customers during opening weekend. The 11,269-square-foot Valley Fair store is organized around distinct style worlds, including Cute and Cosmo, Minimal and Elegant, each with its own color palette, materials and atmosphere designed to help customers discover and define their personal style. The space blends Cider’s digital-first roots with a physical experience through large-format digital displays, digital fitting room check-in, smart checkout technology and shareable architectural details built for content creation.
The opening also marks the launch of CIDER Girl, a new community discovery platform spotlighting emerging style personalities from within the brand’s audience. Rather than a traditional ambassador program, CIDER Girl functions as an ongoing platform for storytelling, content creation and retail experiences. Cider plans to continue its US expansion with a third location opening at Los Cerritos Mall in November 2026.
