What You Need to Know
Levi’s launched Home Turf, a multi-day pop-up in San Francisco timed with the Big Game to highlight Bay Area culture, sports and fashion. You can visit the main activation at 1 Montgomery, produced with local label EMPIRE, where Levi’s will sell limited-edition collaborations including Jordan Brand sneaker and apparel drops with customization and a Starter partnership of NFL team jackets. The week supports Levi’s shift to more direct-to-consumer retail and includes exclusive releases at Bay Area stores.
You can also attend music events and community programming at Home Turf. The lineup includes a pep rally with LaRussell, live Tiny Desk sets from Goapele, P-Lo, Souls of Mischief and Ruby Ibarra, and an EMPIRE exhibition on Bay Area hip-hop. The pop-up runs panels and hands-on workshops about design and repair, featuring Kristin Juszczyk, Jason Mayden and Paul Dillinger, and invites you to personalize and fix garments. Local stores will host appearances from artists and athletes, Red Tab members can collect trading cards, and a Vault exhibit called “Game On! Levi’s and the World of Sports” will show historic sports pieces. Visit Levi’s website or their social channels for event details.
