What You Need to Know
Pacsun announced a major retail expansion, increasing its U.S. store count for the first time in 18 years after seeing double-digit growth in store traffic. The brand opened nine U.S. stores in 2025 and has nine leases signed for 2026, with recent and planned locations in Flatiron, New York, Westchester, New York and Mall at Millenia in Orlando.
Pacsun is also opening its first international store at the Mall of the Emirates in Dubai, set to open in Spring 2026. The company signed a regional partnership with Majid Al Futtaim to open up to 20 stores across the Middle East over the next five years and introduced its regional presence with an on-site Formula 1 activation at the Abu Dhabi Grand Prix. Pacsun plans to add 20 to 35 new stores over the next three years, and with more than 4.7 million followers on TikTok and Instagram, the company says its creator partnerships and collaborations drive people from social channels into physical stores.
