What You Need to Know
SKIMS set up its first-ever retail pop-up in New York City at Rockefeller Center, produced by event production company IDEKO. The two-week activation was built around the SKIMS Swim collection and designed as a fully custom-fabricated, fully functional store with power, electric, HVAC, internet and A/V. The whole structure was wrapped in baby blue and featured a diving board water feature that flowed directly into the iconic Channel Gardens fountain basins.
IDEKO handled custom fabrication, permitting and site logistics for the build, turning an outdoor public space into a working retail environment from the ground up. For SKIMS, it was a proof of concept, testing what a physical retail experience could look like for the brand in one of the most visited locations in New York City.
