What You Need to Know
Target has launched several new AI-powered features designed to make holiday shopping easier, smarter and more fun. These include a conversational Gift Finder tool that helps users type in recipient details and receive personalized suggestions, a List Scanner feature where shoppers can upload handwritten wish lists to convert items into their online cart, and an enhanced Store Mode in the app that activates when entering a physical store—offering aisle guidance, live inventory updates, and alternate fulfillment methods like same-day or next-day delivery when items are out of stock.
The retailer highlights that when guests use the Target app during in-store visits, their basket sizes increase by nearly 50%. The initiative reflects Target’s effort to merge its digital and physical ecosystems and deliver a more connected, personalized shopping experience during the busy holiday season.
