What You Need to Know
The 1916 Company announced the opening of its newest showroom in Manhattan Beach, California. Located at Manhattan Village, the Southern California location is the first new market The 1916 Company has entered since its formation and its 25th location worldwide. The showroom spans 5,800 square feet, bringing together dedicated environments for Swiss watch brands including Rolex, Breitling, De Bethune, Panerai and Tudor, alongside an expansive jewelry offering and spaces conceived for discovery, conversation and genuine hospitality. At the heart of this new location is a 1,350 square foot Rolex space, meticulously designed to embody the elegance of the Rolex aesthetic while allowing guests to enjoy a bespoke and personalized experience.
Manhattan Beach marks the West Coast debut of the 1916 Collector’s Lounge. Home to Rolex Certified Pre-Owned watches and The 1916 Company Pre-Owned Collection, the lounge presents an extensive selection of collectible timepieces in a relaxed, conversational setting. The High Horology area is anchored by De Bethune and designed to bring independent watchmaking to a wider audience of collectors. Rotating presentations of watchmakers from across The 1916 Company’s network will ensure the space remains a living showcase of contemporary horology. At opening, featured maisons include Daniel Roth, Gérald Genta, Greubel Forsey and Bianchet in addition to De Bethune. The jewelry assortment reflects the design-driven character of the West Coast, introducing several brands new to The 1916 Company’s network including Jade Trau, Jenna Blake and Melissa Kaye. The 1916 Company’s Manhattan Beach showroom is now open at Manhattan Village.
