What You Need to Know
Zendaya and On unveiled their first co-created collection of footwear and apparel. Developed in close collaboration, the launch brings together Zendaya’s perspective on modern sportswear with On’s design expertise, balancing performance and personal style through refined silhouettes, color and texture. The co-created collection comes to life through an imaginative cinematic campaign film by Academy Award-winning director Spike Jonze, bringing the creative process behind the project to the forefront and marking a bold new chapter in the brand’s creative storytelling. As a global icon and defining cultural voice of her generation, Zendaya brings a clear point of view to the partnership with On, working alongside longtime collaborator Law Roach.
The centerpiece of the campaign is Shape of Dreams, a film directed by Spike Jonze, set inside Zendaya’s imagined design world called The Dream Lab. Here creation is a canvas for imagination where silhouettes evolve, materials shift and ideas are refined. Alex Griffin, Chief Marketing Officer at On, said the co-created collection marks the next chapter in their creative partnership with Zendaya, a complete expression across footwear and apparel brought to life through a campaign directed by Spike Jonze. The collection comprises footwear and apparel designed to function seamlessly together, balancing Zendaya and Law Roach’s fashion instincts with On’s Swiss engineering. The footwear introduces the Cloudnova Moon, a sleek silhouette that recontextualizes the Cloudnova collection. The campaign launched April 9, 2026 and the collection will be available from April 16, 2026 at on.com, in On stores and at select retailers worldwide.
