Dimensional signage is an essential tool for businesses looking to make a strong first impression. Found in places like storefronts, address signs, reception areas and wayfinding signage, dimensional signage improves brand visibility and recognition. These channel letter signs come in various colors, shapes and materials, including metal, acrylic and plastic, allowing endless customization options to match your brand’s look. An important feature of dimensional signage is the lighting, which can be non-lit, face-lit, halo-lit, return-lit or externally-lit. In this guide, we’ll explore the different types of lighting available for dimensional signage and their benefits.
Example of face-lit channel letters for BioLite.
Face-lit dimensional signage used at a restaurant.
Face-Lit Dimensional Signage
Face-lit dimensional signage uses LEDs to project light through a translucent face layer. This type of illumination makes the sign highly visible, even from a distance and is perfect for attracting attention, day or night. The bright and clear display of face-lit sign letters ensures your message stands out, making it an excellent signage choice for businesses looking to get noticed. Additionally, face-lit illuminated letters add to the overall brand look, providing a modern and professional look.
Halo-lit signage used at Curve & Cloth retail store.
Example of halo-lit dimensional signage of the Mickey Mouse logo.
Halo-Lit Dimensional Signage
Halo-lit dimensional signage creates a soft glow around the back edge of the letter or logo. This type of lighting, also known as halo illumination, gives a unique and elegant lighting effect. The glow around the illuminated letters adds depth and dimension to the signage, making it stand out without being too harsh. Businesses that opt for halo-lit channel letters benefit from a high-end look, which can add to the brand perception and attract higher-end clients.
A combination of return-lit and face-lit illumination for a cashier section.
Example of round return-lit exterior signage with front lighting.
Return-Lit Dimensional Signage
Return-lit dimensional signage involves placing LEDs selectively to create a glowing edge, or return, around the letter. This can be done as a full-lit return or a partial-lit return, depending on the desired effect. The glow from the return-lit letters gives the sign some of the benefits of both halo-lit and face-lit signs.
Large externally-lit LAX airport letters.
Diamond-shaped dimensional sign with top-mounted illumination.
Externally-Lit Dimensional Signage
Externally-lit dimensional signage is illuminated by light fixtures, typically mounted above or below the sign, rather than from within. This lighting method is cost-effective and easy to maintain, making it a popular choice for many businesses. Externally-lit signs provide excellent visibility and the lighting fixtures can be arranged and adjusted to ensure the sign is visible both day and night. The use of external lighting for metal letters for signs, cast signs or any other type of sign can also create interesting shadows and highlights, adding to the overall visual appeal.
Next Steps
The type of lighting you choose for your dimensional letters has an impact on your branding. Face-lit, halo-lit, return-lit and externally-lit signs each offer unique benefits that can add to your business’s visibility and overall visual experience. Whether you need illuminated signs, channel letters or 3D signs for your business, selecting the right lighting is crucial for making a lasting impression. If you’re ready to take your dimensional signage to the next level, connect with one of our signage enthusiasts today to get started!
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