What You Need to Know
KFC announced a global brand refresh covering its menu, restaurant design and visual identity, with the rollout starting in the UK and Ireland before expanding to the US and Australia in the coming weeks. On the menu side, the brand is leaning into boneless chicken with two new eating occasions it calls Dipped and Dunked. Dipped pairs crispy tenders and other boneless items with sauces from a new global “pantry” of more than 20 options, ranging from Chimichurri Ranch to Hot Honey Habanero. Dunked drenches tenders, wings and sandwiches in sauce for a more immersive, flavor-forward experience. KFC is also launching KWENCH by KFC, a beverage platform featuring Boba Refreshers, Krunch Shakes, Sparkling Lemonades and Iced Coffees, expanding from pilot to permanent menu in Australia and Canada this year.
On the restaurant side, KFC is opening a new generation of spaces built around hospitality and designed to adapt throughout the day. The first two next-gen locations include an open-concept restaurant in McKinney, Texas opening late summer and a two-story location in Dubai opening this fall. The brand is also refreshing its visual identity, including an updated version of the bucket and a subtle evolution of Colonel Sanders, rolling out across packaging, digital platforms and restaurant environments.
