In the heart of Las Vegas on the iconic Las Vegas Boulevard sits the three-story Fashion Show mall, Las Vegas’ premier shopping destination. The Fashion Show mall opened in 1981 as the first major shopping center on the Strip and is now home to 245 retail stores and restaurants. As the largest mall in Las Vegas, there is a lot of competing signage, so Briggs & Riley wanted to stand out in a big way. By wrapping the construction barricade of their new location, what many see as a blank wall is a prime advertising space to promote their brand and generate interest and awareness ahead of the new store launch.
Vinyl Wrap for Construction Barricades
Using vinyl wrap for construction barricades is a popular choice for retail construction projects. Not only does this type of construction sign hide the messy construction site, but it also serves as a massive canvas for branding and marketing. For the Briggs & Riley barricade, the use of high-tack removable adhesive vinyl was the perfect choice. This mall signage isn’t just durable; it’s also a breeze to remove when the store is ready to debut, leaving no residue and reducing clean-up time.
Professional Vinyl Installation for a Seamless Look
The installation process of this wall covering project was completed by Intershine Graphics, an established installer local to the area with years of experience working with many well-known clients. The 23.5′ x 14′ structure was wrapped with six 49” panels along the face and two additional panels to encase the sides, ensuring every inch of the barricade was covered seamlessly. The result is a mall barricade that looked less like a construction zone and more like a preview of the products soon to be available inside.
Showcasing the Brand
The artwork for the barricade is more than just a nice visual to look at, the design communicates the essence of the Briggs & Riley brand. The top of the face of the barricade proudly displays the brand’s signature orange color and their logo. Below, four lifestyle images offer a glimpse into the world of Briggs & Riley’s high-end travel gear, transforming the store barricade into an impactful and memorable piece of shopping center signage.
This barricade wrap project for Briggs & Riley at Fashion Show in Las Vegas perfectly exemplifies how construction signage can be transformed into an engaging advertisement for your brand. As Briggs & Riley has shown, even during construction, your brand can stand out in the bustling environment of a shopping mall with the right mall barricade graphics.
For other retail stores undergoing remodeling, this approach to construction signage is not just a barrier—it’s an opportunity. It’s a great way to maintain customer interest, showcase your brand and keep your store looking good, even while it’s under construction. Whether you’re covering a mall barricade or simply looking for creative store remodel signage, vinyl wraps could be the versatile and visually appealing solution you need.
A construction site at a shopping center doesn’t have to be an eyesore — it can be the perfect chance to leave a lasting impression with shoppers with well-designed remodeling signage. Let our experienced team of signage enthusiasts wrap up those renovations with style. Contact us today to get started!
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