As we close out 2023, we look back on what has been a landmark year. Our signage partners have taken their brands to new heights with wall coverings, SEG displays, adhesive vinyl and more, and here are just a few of our favorite projects.
SEG at Serta Simmons Showroom in Las Vegas
Serta Simmons stepped up their product showroom at the International Market Center in Las Vegas with multiple SEG displays. The brand used multiple 9’ x 3.3’ backlit SEG and 3’ x 3’ non-lit SEG displays to complement their product offerings and create an immersive brand experience.
Raising Banners with the Texas Longhorns
The University of Texas Longhorns women’s basketball program added two huge 20’ x 10’ SEG prints, four 4’ x 8’ SEG prints, and four 5′ x 10′ hanging banners highlighting the women’s basketball program’s notable recent NCAA tournament appearances and the coaching staff. SEG is the perfect choice because the fabric prints can be easily updated using the existing frame without needing a new frame and are resistant to damage.
DreamScape Wall Coverings Launch
40 VISUALS launched DreamScape custom wall coverings, offering a wide range of textures and effects for diverse environments. These commercial wall coverings are ideal for retail, hospitality, and educational spaces, with over 30 options available including eco-friendly options.
Color-Matched Mesh Vinyl Hits the Right Notes at Hawaiian Amphitheater
We collaborated with Upstaging on the final details of the amphitheater at Four Seasons Resort in Lanai City, Hawaii. We color-matched a woodgrain pattern on mesh vinyl for the area under the stage to the existing pattern on vertical pillars. This covered the area between the elevated stage and ground, hiding the speakers under the stage while still allowing sound to pass through. The stage blends in seamlessly with the beautiful Hawaiian landscape to provide a memorable concert experience for the 600 music fans it hosts.
Huge Brick Wrap Mural at Hilton Garden Inn in Chicago
Hilton Garden Inn, neighboring the iconic Willis Tower in Chicago, overhauled its courtyard area in the center of the building with a beautiful 81-foot vinyl brick wrap mural. The artwork features an abstract painting of a city skyline alongside a river and perfectly compliments the project’s Chicago vibe. The mural completes the space and covers the wall’s mismatched brick but still retains the texture and character of the brick wall.
Backlit SEG on Display at Robilant+Voena Art Gallery
Daniel Ambrosi‘s Dreamscapes AI art was displayed on SEG fabric at the Robilant+Voena gallery in London. The exhibition, titled “AI and the Landscapes of Capability Brown,” combined traditional photography with AI to reinterpret the works of 18th-century landscape architect Lancelot “Capability” Brown. The use of SEG fabric for printing these pieces notably enhanced the visual experience, blending natural landscapes with digital artistry.
MI Canna Connection Shows Effective Cannabis Retail Signage
MI Canna Connection elevated their cannabis signage using contour-cut adhesive vinyl and ChromaLuxe metal prints. The exterior featured an 8′ x 8′ white logo on the metal side of the building, branding the dispensary while also making it more noticeable to street traffic. Inside, 14 ChromaLuxe metal prints added an educational and aesthetic element. This transformation highlighted the importance of quality signage to create a memorable brand experience in the competitive cannabis industry.
Store Barricades for Burdeen’s Jewerly and Briggs & Riley
Briggs & Riley transformed a construction site into a brand experience at Fashion Show Las Vegas mall with adhesive vinyl wrap. The high-end luggage brand transformed their blank 23.5’ x 14’ barricade into a massive attention-grabbing billboard that gives shoppers a preview of the products soon to be available inside. Burdeen’s Jewelry, in preparation for their new flagship store in Chicago, used adhesive vinyl on a plywood construction barricade to create awareness ahead of the store launch. The 56′ x 28′ structure was located just off the most-walked street in the US and featured branding and product images of their high-end products.
40 VISUALS Takes a Huge Leap Forward with Dimensional Signage
40 VISUALS took a huge step forward with dimensional signage and channel letters, offering a wide range of materials, finishes, colors and lighting options to create custom 3D signage as unique as your brand. These products can be used indoors or outdoors and are sure to give your brand a polished look that gets noticed.
TAG Heuer Launches Holiday Signage
TAG Heuer rolled out their holiday graphics and window displays, showcasing the luxury watch brand’s latest product lineup. The holiday campaign, “The Race Never Stops,” was printed on SEG fabric, adhesive vinyl and UltraBoard and features animated winter and motorsport-related artwork.
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