What You Need to Know
Grand Central Terminal has paused all advertising to host a landmark art installation by Humans of New York creator Brandon Stanton. The immersive exhibit, titled “Dear New York,” transforms the historic station into a citywide love letter to New Yorkers, featuring more than 150 digital screens filled with portraits and stories from Stanton’s archive. Fifty-foot projections illuminate the Main Concourse, accompanied by music from a collaboration with The Juilliard School. Designed by David Korins (Hamilton, Dear Evan Hansen), the experience runs October 6–19 and is free to the public.
For the first time in living memory, Grand Central has replaced every ad space with art, turning the terminal into a visual tribute to the city’s diversity, resilience, and humanity. Alongside the main installation, Vanderbilt Hall hosts works from emerging artists and over 600 NYC public school students. Stanton, whose project has documented over 10,000 New Yorkers and raised $10 million for local causes, will donate all proceeds from his new book Dear New York—the inspiration for the exhibit—to city charities.
