What You Need to Know
Hermès opened its new London flagship at 166 New Bond Street, spanning 21,527 square feet across four floors with 55 rooms, four staircases and a rooftop terrace. The building dates to 1769 and its original decoration was preserved, with new ornamentation designed by architecture firm RDAI. Visitors enter through a 23-foot-high facade and walk across flooring patterned with the brand’s signature Faubourg design before arriving in a central atrium enclosed by a steel-and-glass roof designed by Foster + Partners. A limestone and glass spiral staircase anchors the space, alongside a horse sculpture created for the flagship by British artist Jessica Wetherly. More than 500 works of art are displayed throughout the store, selected under the supervision of Hermès Artistic Director Pierre-Alexis Dumas.
Each floor is designed around a specific category, with leather goods spread across 20 rooms on the first floor, home collections with patterned oak parquet on the same level and the equestrian collection at its center. The second floor features women’s shoes in hand-finished powder pink mineral mortar rooms, women’s ready-to-wear with original 19th-century mosaic floors and men’s apparel with reclaimed oak and Lancashire-made wallcoverings. The third floor is a dedicated workspace for Hermès leather artisans, and the fourth houses the Émile Hermès Collection alongside rooftop lounges and two gardens.
