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By 40 VISUALS In What We're Reading

This Menswear Brand Redesigned Their Store Experience Around Their Tailor Shop Origins

Jos. A. Bank opened a new store in Peachtree City, Georgia on October 14, and it's your first look at…

Mannequins in sport coats and suits stand in front of a wall of ties inside the Jos. A. Bank store in Peachtree City, Georgia

What We're Reading

This Menswear Brand Redesigned Their Store Experience Around Their Tailor Shop Origins

IWC Ingenieur entry wall wrap with oversized watch graphic beside a digital video wall at Watches of Switzerland SoHo

Case Studies Featured Post SEG Wall Coverings Windows

How IWC Cultivated a Premium Retail Environment with Luxury Signage

VIVAIA store entrance at Westfield Valley Fair in Santa Clara with glass doors and wood shoe displays

What We're Reading

Comfort Footwear Brand VIVAIA Heads West With a New Store in Santa Clara

Rendering of the Skywalker Grill dining room at the Lucas Museum with cherry wood columns and a curved ceiling

What We're Reading

Inside the Skywalker Grill Atop the Lucas Museum of Narrative Art in Los Angeles

Interior of the Arc'teryx Abbot Kinney store in Venice with apparel racks along a brick wall

What We're Reading

Arc’teryx Brings Climbing Culture and a Lounge to Its New Venice Store

View from the stage of Apple Music Hall in London showing orange tiered seating framed by lit arches

What We're Reading

Apple Opens State-of-the-Art Apple Music Hall in London’s Battersea Power Station

Prada Galleria storefront at night inside Milan's Galleria Vittorio Emanuele II with three arched Prada entrances

What We're Reading

Prada Galleria, A Multi-Floor Brand Experience, Opens in the Heart of Milan

Exterior of the new Birkenstock store in Berlin Mitte with sandals on display in the windows

What We're Reading

Birkenstock’s New Berlin Store Blends 250 Years of Shoemaking With the City’s Creative Scene

Inside the Babylist New York Showroom in SoHo with trees, hanging flowers and rows of strollers

What We're Reading

Babylist Brings Its Registry to Life in SoHo with Largest Showroom Yet

Insta360 staff cheer as they open the glass doors of the new Times Square flagship store

What We're Reading

Insta360 Opens Its First US Flagship Store in Times Square

Woman in a light blue Old Navy Sport sweatshirt pulling a white hood drawstring against a green background

What We're Reading

Meet Old Navy Sport, the Brand’s New Activewear Line

Brand Experience Brand Signage Case Studies Featured Post Inspiration Windows

How Luxury Signage Brought Mayors’ Time For Takeoff Campaign to Life

Floor to ceiling campaign portraits cover the walls and ceiling of Future Store London for the MOWAJORDAN collaboration

What We're Reading

Inside the MOWAJORDAN “Something’s Off” Takeover of Future Store London

Beyond Yoga pop up shop interior in NYC's Flatiron District

What We're Reading

Beyond Yoga Brings a New Pop-Up Shop to NYC’s Flatiron District

Interior of Moncler's new Fifth Avenue flagship showing the curiosity cabin installation Art for Love in Moncler display checkerboard stone floors and outerwear on racks

What We're Reading

Moncler Just Opened Its Largest Flagship Store Ever on Fifth Avenue

Cider retail store entrance at Westfield Valley Fair in San Jose with a large red apple shaped arch framing the storefront and fashion displays inside

What We're Reading

Inside Cider’s New San Jose Store, Where Every Section Is a Different Style World

Rendering of a new Fabletics retail store exterior with illuminated white signage glass facade activewear mannequins and branded planters out front

What We're Reading

Fabletics Plans 45 New Stores Worldwide Over the Next Year as It Pushes Into New Markets

Interior of The Crenshaw Rec by Foot Locker showing Nike Sportswear sneaker wall with community artwork pennants and Crenshaw neighborhood photography

What We're Reading

The Crenshaw Rec by Foot Locker Is a New Kind of Store Built Around Sport Culture and Community

HARIBO Goldbear mascot figure and Pick Your Mix candy wall inside the first HARIBO US retail store at Woodbury Common Premium Outlets in New York

What We're Reading

HARIBO Brings Its European Retail Experience to the US With Two New Outlet Store Locations

Barnes and Noble store exterior sign with green and gold lettering mounted on a white wall

What We're Reading

Barnes & Noble is Back in Downtown Chicago With a New Three-Floor Store in Historic Building

Virtual Best Buy store in Fortnite's Drive City open-world map with blue branded exterior and a Follywood sign on a hill in the background

What We're Reading

You Can Now Visit a Best Buy Store Inside Fortnite and Earn In-Game Rewards

Brand Experience Brand Signage Case Studies Featured Post Inspiration Windows

Creating Immersive Retail Store Signage for Swatch’s Destination NYC Campaign

Rendering of A&W Restaurants new modern heritage prototype exterior with retro neon signage outdoor patio seating and All American Food signage

What We're Reading

A&W Is Bringing Back Its Classic Diner Look With a New Modern Heritage Restaurant Design

What We're Reading

Meet Niles, the 6-Foot Crocodile Who Is Now the Official Mascot of Crocs

Interior of Onitsuka Tiger's Shinjuku flagship third floor with Rosso Lepanto marble display columns sneaker shelves with gold backlit niches and curved seating

What We're Reading

Onitsuka Tiger’s Tokyo Flagship Is Brand’s Biggest Store Ever and Spans Four Floors

Rendering of the Bass Pro Shops Sayreville Outdoor World Shipwreck Aquarium with a large cylindrical tank full of fish and shoppers viewing it from below

What We're Reading

Bass Pro Shops Is Opening Two New Stores in New Jersey and San Diego with Immersive Experiences

Exterior front view of the Nutella Cafe in Chicago featuring outdoor patio seating and branded signs

What We're Reading

Chicago Nutella Cafe Reopens on Michigan Avenue with Fresh Look and New Menu Items

Brand Signage Case Studies Inspiration SEG

Bringing the World Cup to Life with Jeeter’s Custom Cannabis Dispensary Signage

Bath and Body Works In the Stars fine fragrance mist Champagne Toast eau de parfum White Barn candle and body cream products styled with a pink flower and green stems

What We're Reading

Bath and Body Works Partners With Ulta Beauty to Bring Its Products to 600 Stores Nationwide

Brand Experience Brand Signage Case Studies Inspiration Windows

Window Displays Bring Roberto Coin to Life at Hudson Yards

Sephora retail store entrance inside a shopping mall with black glass facade white Sephora signage and beauty product displays visible inside

What We're Reading

Sephora Is Rolling Out Quiet Hours to Create a Calmer Shopping Experience for Everyone

Model wearing pink Hollister fleece set resting on a patchwork floral and stripe comforter from the Hollister x Target dorm collection with a weighted bear plushie on the bed

What We're Reading

Hollister and Target Teamed Up For a Dorm and Home Collaboration

Exterior of the new Hermès flagship at 166 New Bond Street in London with arched storefront windows colorful window displays and Hermès flags on the brick facade

What We're Reading

Hermès New London Flagship Has 55 Rooms, a Rooftop Terrace and 500+ Works of Art

Rendering of KFC next-generation two-story restaurant interior with red Finger Lickin Good signage KWENCH beverage bar and open dining areas on both floors

What We're Reading

KFC Revamps Its Menu Restaurants and Brand Identity With Global Rollout

Dior Spa Splendido garden treatment area at Belmond Hotel Splendido in Portofino with a curtained massage cabana Toile de Jouy seating and lush greenery

What We're Reading

Dior and Belmond Teamed Up to Open a Garden Spa at Hotel Splendido in Portofino

Brand Experience Brand Signage Case Studies Featured Post Inspiration Windows

Making Waves With Swatch’s SCUBAQUA Signage Displays

SKIMS baby blue pop-up store at Rockefeller Center in New York City with a diving board water feature flowing into the Channel Gardens fountain basin surrounded by flowers and trees

What We're Reading

SKIMS First New York City Pop-Up Drew Crowds to Rockefeller Center

Dior giant cake pop-up structure in front of Deji Plaza in Nanjing China with oversized cherries and a strawberry on top and Dior branding on the frosted exterior

What We're Reading

Dior Built a Giant Cake Pop-Up in China to Celebrate Its Autumn 2026 Collection

Staple Pigeon Shanghai flagship storefront at night with a giant pigeon sculpture bursting through a red perforated metal facade on Huaihai Middle Road

What We're Reading

At Staple Pigeon’s Shanghai Flagship, A Giant Pigeon Bursts Through the Storefront

Interior of Abercrombie & Fitch SoHo store showing shoe and apparel displays on dark wood tables with a crystal chandelier and marble checkered floor

What We're Reading

Abercrombie & Fitch Brings Its “Heritage Meets Modern” Store Concept to SoHo New York City

Alex Chinneck sculpture of a red vintage car with a looped distorted body displayed in the window of the Dior Beverly Hills flagship store

What We're Reading

Dior Tapped British Artist Alex Chinneck to Transform Its New York and Beverly Hills Stores

Life-size marble Fiat 500 sculpture by Nazareno Biondo displayed at night outside Hï Ibiza surrounded by stained glass tepee structures under a full moon

What We're Reading

Ibiza’s Biggest Clubs Double as Art Galleries This Summer, With 70 International Artists

Giant motorized record player billboard for the Michael Jackson biopic mounted on a brick wall in New York City with a gold spinning record and Michael script lettering

What We're Reading

This Giant Record Player in NYC for Michael Movie Spins, Plays Music and Glows at Night

Classic Pizza Hut Tiffany style stained glass lamps hanging inside a retro dining room location

What We're Reading

Pizza Hut Is Leaning Into Nostalgia With Retro Dining Rooms at 155 Locations

Audemars Piguet x Swatch Royal Pop Bioceramic Collection tin box with all eight colorway pocket watches on lanyards displayed inside

News What We're Reading

People Can’t Stop Talking About Swatch x Audemars Piguet Royal Pop Watch Collab

Interior of the first Container Store and Bed Bath & Beyond co-branded store in Fort Worth Texas with dining displays and shelves of home products

What We're Reading

The Container Store and Bed Bath & Beyond Open Their First Co-Branded Store

Two mobile screens showing the Etsy app inside ChatGPT with conversational search results for housewarming gifts and mugs

What We're Reading

Etsy Launches a ChatGPT App So You Can Search for Products Through Conversation

Aritzia retail store entrance inside a shopping mall with illuminated signage tropical plants and clothing displays visible inside

What We're Reading

Aritzia Sets Plans for At Least 12 New Store Openings as US Expansion Picks Up Speed

Foot Locker Hoops Lives Here campaign poster featuring Chet Holmgren Jewell Loyd Paolo Banchero and Payton Pritchard with Nike Jordan and Converse logos

What We're Reading

Foot Locker Launches Hoops Lives Here, A New Basketball Campaign With NBA and WNBA Stars

Illuminated Ray-Ban House sign on a brick wall exterior at night in SoHo New York City

What We're Reading

Ray-Ban House in NYC’s SoHo Blends Eyewear, Food, Music and Customization

Exterior of Audible Story House pop-up at 260 Bowery in New York City with glowing orange storefront and pedestrians on the sidewalk

What We're Reading

Audible Just Opened Its First-Ever Bookless Bookstore in New York City

Architectural rendering of the redeveloped Water Tower Place interior on Chicago's Magnificent Mile with soaring ceilings and shoppers walking through

What We're Reading

Chicago’s Water Tower Place Is Getting a $170 Million Redevelopment on Its 50th Anniversary

Dormify dorm room setup with a gray upholstered bed white bedding a study desk and small space furnishings

What We're Reading

Williams-Sonoma Launches Dormify, A New Brand for Dorm Rooms and Small Spaces

Exterior of New Era flagship store at the corner of Houston Street and Crosby Street in SoHo New York City

What We're Reading

New Era Brings Its Cap Culture to SoHo With a New Immersive Flagship Store

Giant oversized Ulta Beauty sunglasses prop on display inside the Ulta Beauty World event at the Orange County Convention Center in Orlando

What We're Reading

Inside Ulta Beauty World, the Sold-Out Beauty Event That Has Brands and Shoppers Obsessed

Brand Signage Case Studies Inspiration

Creating Immersive Retail Signage for Swatch’s Painted Paradise Rollout

Foot Locker retail store entrance inside a shopping mall with sneakers and apparel visible inside

What We're Reading

DoorDash Partners With Foot Locker to Bring Sneaker and Apparel Delivery to Your Door

Inspiration News

How Brands Used Visuals to Steal the Show at Coachella 2026

Uber Eats app screen showing return options including return with a courier or return the item in-store

What We're Reading

Uber Eats Now Lets You Return Items Without Leaving Your House

Model wearing a modern strapless white bridal gown lying on a stone bench in an elegant room

What We're Reading

How David’s Bridal Is Using AI to Change the Way You Shop for Your Wedding

eBay NYC Edit Market pop-up shop storefront in SoHo with colorful eBay logos and street-facing windows

What We're Reading

eBay Brings NYC Edit Market to SoHo with Three-Day Pop-Up Shop Experience

Louis Vuitton Maison Beijing Sanlitun storefront featuring luxury branded signage and modern retail facade design

What We're Reading

Louis Vuitton Opens Maison Beijing Sanlitun Featuring Four-Story Store and Rooftop Café

PS Vintage resale shop inside PacSun store featuring curated vintage clothing on yellow metal racks

What We're Reading

PacSun Launches PS Vintage Resale Program in Select Retail Stores

On Running and Zendaya co-created collection showing neutral-toned sportswear and footwear on studio set

What We're Reading

Zendaya and On Unveil First Co-Created Collection, Available April 16

The 1916 Company storefront at Manhattan Village with illuminated facade and vertical wood slat design

What We're Reading

The 1916 Company Expands to Los Angeles Area with New Manhattan Beach Location

Candy Hall of Fame Experience rendering showing multi-level purple glass building on Chicago's Magnificent Mile

What We're Reading

Candy Hall of Fame Experience Coming to Chicago’s Magnificent Mile in Summer 2027

Skechers executives and Howie Mandel standing inside store with Proto Hologram installation and shoe displays

What We're Reading

Skechers Unveils Immersive Hologram Experience with Howie Mandel in Manhattan Beach Store

Large backlit fabric display used at event featuring illuminated signage and seamless tension fabric graphics

Inspiration SEG

How Travelight SEG Displays Brought Overflow’s Brand to Life

Hermès Beijing Sanlitun store exterior featuring rose-pink and terracotta ceramic tile facade at dusk

What We're Reading

Hermès Opens New Beijing Standalone Store Featuring Local Cultural Elements

CaratLane store exterior in Frisco Texas featuring stone facade and glass entrance with Tata Product branding

What We're Reading

CaratLane Debuts Second US Location with Boutique in Dallas-Fort Worth Area

Brick retail building featuring a large vibrant wall mural of sneakers with illuminated storefront windows at dusk

Informational Inspiration

What Is Large Format Printing? See How Brands Are Using It

What We're Reading

Babylist to Open Second Retail Location in New York City’s SoHo

What We're Reading

CVS Pharmacy Opens First of Nearly 20 Pharmacy-Only Locations in Chicago

Kindthread store interior featuring blue scrubs displayed on wooden tables and racks with Landau Forward signage

What We're Reading

Kindthread Debuts First Store Bringing Curated Healthcare Apparel Shopping Experience

Puma AI Store Concierge interactive display showing product recommendations powered by LiveX.AI technology

What We're Reading

Puma to Introduce AI Store Concierge at Las Vegas Flagship Location

Lowes Home Improvement store with HomeCare+ subscription

What We're Reading

Lowe’s Introduces HomeCare+ Subscription Service for In-Home Maintenance

Ferrari lifestyle flagship store exterior on Old Bond Street London with red flags

What We're Reading

Ferrari Launches First Lifestyle Flagship Outside Italy in London

Build-A-Bear products at Walmart including Mini Beans, Micro Mini Beans and Bluey plush toys

What We're Reading

Build-A-Bear Launches First Wholesale Partnership at 1,500 Walmart Stores

Merrell It Starts Outside campaign image featuring person sitting in orange tent at campsite

What We're Reading

Merrell Launches It Starts Outside Global Brand Platform for 45th Anniversary

Brand Signage Case Studies Featured Post Inspiration

How Swatch Uses Signage to Stand Out at NYC’s Times Square

Interior of Dior Bamboo Pavilion in Tokyo featuring organic pod displays with floral decorations

What We're Reading

Dior Unveils Multilevel Bamboo Pavilion Store in Tokyo with Cafe and Garden

Kohl's Deal Bar display with colorful storage containers and items priced under $10

What We're Reading

Kohl’s Launches Deal Bar with Items Under $10 in All Stores Nationwide

Interior of Moncler Grenoble Aspen flagship store with dark shelving and mountain apparel displays

What We're Reading

Moncler Grenoble Opens First US Flagship Store in Aspen, Colorado

Interior of new Walmart Supercenter in Jacksonville showing apparel section with balloon display

What We're Reading

Walmart Opens Next-Generation Supercenter in Jacksonville

The Vitamin Shoppe employee demonstrates Shoppe Advisor AI kiosk to customer in NYC innovation store

What We're Reading

The Vitamin Shoppe Launches AI-Powered Retail Store in New York City

Formula 1 Arcade venue in Atlanta featuring immersive racing simulators, LED lighting, and branded signage throughout interior space

What We're Reading

F1 Arcade Races Into Atlanta, Opening on February 6

Brand Experience Brand Signage Case Studies Featured Post SEG

SEG Fabric Displays Set the Retail Vibes at Edikted

Moleskine retail store in New York City featuring minimalist signage and clean visual merchandising displays

What We're Reading

Moleskine Opens Neighborhood Boutique on Manhattan’s Upper East Side

Levi’s pop-up for Big Game Week featuring branded signage and immersive retail graphics in event space

What We're Reading

Levi’s Launches Pop-Up Celebrating Bay Area Creativity and Game Week Energy

Brand Signage Case Studies Featured Post SEG

How The North Face Uses SEG Fabric and Window Vinyl to Connect Shoppers to the Outdoors

Amazon large format store near Chicago rendering featuring expansive storefront signage and big box retail design

What We're Reading

Amazon Expands Brick and Mortar Reach with Grocery and General Merchandise Superstore

Zales new modern store design for 2026 showcasing sleek branded signage and contemporary retail display graphics

What We're Reading

Zales Unveils New Retail Store Design with Modern Elements

Factor Protein Power Up Shops promotional graphic showing branded signage and retail activation visuals

What We're Reading

Factor Launches “Protein Power-Up Shop” in New York, Chicago and Austin

Storefront of Aldi location featuring large branded signage and retail display windows

What We're Reading

Aldi Closes Out 2025 With More Than 175 Store Openings

Pacsun new store in SoHo with bold branded storefront signage and modern retail window graphics

What We're Reading

Pacsun Opens First New US Stores in Nearly Two Decades

Target SoHo 2025 redesign rendering showing modern storefront signage and updated retail display graphics

What We're Reading

Target Brings Design and Discovery to Redesigned SoHo Location

H & M new Beverly Hills store exterior featuring branded signage and modern retail window graphics

What We're Reading

H&M Opens Concept Store in Beverly Hills and Debuts H&M Pre-Loved

The King of Color Pantone documentary movie poster featuring bold title typography and vibrant color branding elements

What We're Reading

“The King of Color” Documentary Tells the Story of the Pantone Matching System

Maxxinista Express bus with wrap-around couch seating featuring branded signage and experiential display graphics

What We're Reading

Maxxinista Express Rolls Into Town for a Festive TJ Maxx Road Trip

Hershey Holiday 2025 Musical Mat promotional graphic featuring festive branding and seasonal signage elements

What We're Reading

Hershey Brings Iconic Holiday Bells to Life with an Interactive Musical Mat